Georges Duboeuf is one of the largest and most familiar winemaking businesses not only in France but also in the world. Up to now, the family has more than 55 years of experience in the wine industry.

The story begins over 4 centuries ago, when the Duboeuf family was producing wine in the Mâconnais region. Georges at his very young aged preferred to take care of the family business and launched his own brand, Les Vins Georges Duboeuf, in September, 1964 after his uncle and older brother, Roger, took over the business.

From the outset he had bigger ambitions than his neighbours, most of whom were happy to sell their wine fairly cheaply in nearby Lyon and Paris. Duboeuf not only wanted it to be listed in Michelin-starred restaurants across France, but also overseas.

The key to achieving this lay in the tradition of releasing the latest vintage of beaujolais as nouveau – new – wine on the third Thursday in November each year, just a few weeks after the harvest. There are various versions of the history of the beaujolais nouveau race. According to one, it began as a competition to get the wine to the French capital, inspired by Duboeuf seeing a roughly painted sign on the window of a Paris bistro announcing that “le beaujolais nouveau est arrivé”.

For both Nouveau and more standard Beaujolais, Duboeuf sources grapes from all over the region, including from some of the cru villages: Brouilly, Fleurie, Moulin-à-Vent and Saint-Amour, to name a few. Gamay is the dominant grape here, as well as Chardonnay for the white wines.

 

Gamay                                                   Chardonnay

In the 1980s, Beaujolais hit a peak of popularity in the world's wine market with its Beaujolais nouveau wine. Spurred on by the creative marketing from Georges Duboeuf, demand outpaced supply for the easy-drinking, fruity wines. Gamay – a typical grape of Beaujolais used to make red wines with light and medium body with new fruit flavors, especially sweet aromas. Beaujolais wines are as popular as it is festive, friendly and joyful, making them essential addition to every table.

Beaujolais vineyards

Beaujolais vineyards

The producer’s wine portfolio includes Bourgonge wines (Bourgogne sparkling, Macon-villages wines, Pouilly-Fuisse and Sain-Veran) and Beaujolais’s (Beaujolais, Beaujolais Nouveau, Beaujolais Villages and especially, wines from the top-quality 10 crus of Beaujolais).

Beside the quality of wine and varieties, one other reason his wines attracted so much attention was the masterstroke of giving them instantly recognizable floral labels that ensured they stood out on the shelf. But Duboeuf’s understanding of the importance of distribution was also crucial to his success.

                              

Georges Duboeuf Beaujolais-Villages             Georges Duboeuf Chardonnay           Georges Duboeuf Cabernet Sauvignon

In the 1970s and 80s, for a new generation of British and American consumers, beaujolais was a perfect introduction to wine: soft, juicy and far easier to drink than tough, tannic traditional red wines such as bordeaux and chianti. And beaujolais was almost synonymous with Duboeuf – Georges became known as the “king” or the “pope” of beaujolais.

France was slow to introduce the kind of wine tourism that was developed in Napa Valley, California, but Duboeuf created Europe’s most successful wine theme park, by taking over the former railway station in Romanèche Thorins, the village in which his cellars are situated. Since it opened in 1993, more than two million people have passed through its turnstiles.

Wine cellar

Today, wine drinkers take it for granted that delicious, easy-to-drink, cleverly branded wines are available from countries such as Australia and Chile, and from across Europe. It was Duboeuf and his eye-catching beaujolais that helped lay the foundations for their success.

Choosing Georges Duboeuf for the wine dinner is always one of the best ideas, the elegant lightness in the wine taste with the fruits and sweet candy flavor brings new feeling when enjoying, especially suitable for women and entry level.

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